Photoshop Tutorials

I particularly like this effect as it is quite artsy and would make my front cover look more art house. 



This video will help me put images inside a text; a effect which I would want to use. 



This image will create a powerful text portrait, similar like the previous video. 


As my image will be in black and white putting a little bit of colour would add an ominous tone to the image.

PROGRESS REPORT: 
We have 52 train station videos and pedestrian on their daily commute to which we will use for flashback scenes in the video. 

FRI 3 FEB- Shooting will be taking place in the graffiti tunnel to represent our more urban and distant future setting. This will be mostly small scenes with Jasmit playing EDEN and Nasthea playing GIRL 1.

SAT 4 FEB- We will be waking up early (7am) and be shooting many of the essential 
scenes for the video. MUNA/GIFTY

SUN 5 FEB- The ending scenes will be filmed from a feild; scenes 3-4. MUNA/GIFTY

Print brief

The main central image is right in the middle and presented uniquely in this brochure. It's different and stylised an a way that it invokes the reader's attention to the detail and urges them to see the image with a different perspective. This is very unusual as the image is not clear at all and is edited with different colours but put into the text, this distorted effect breaks key conventions of making the central image clear and presentable and relates to the kind of reader that it is aimed it. The image is edited in a way to follow the colour scheme of the BFI logo which makes the brochure much more consistent to the branding. The main title is clearly presented in the centre of the image and takes up the majority of the space to really stand out to the audience. This is very efficient in anchoring the target audience and making them read the brochure and get straight to the point of what it is that they are advertising.

3.Brochure Front Covers


Another cover that was introduced in the same year as the "BFI Flare" cover which could suggest that the use of a black background and bright text in front makes the visual point the brochure. I could also implement a similar technique with the black background and the contrast to make the text the visually appealing factor of the cover.


The slogan is at the top of the front cover which makes it visually interesting and the layout looks simple yet unique. The layout of this front cover is what I hope my print work resembles in some aspects.

The over exaggerated expressions help to engage the audience and I think this is something that I would like to use in my cover with my photo shoot.


The text for me is one of the most appealing parts of the programme, due to it's glowing special effect and the brightness of it. It really stands out, but also links to the genre of Sci-fi. The central image is also one of the key features and most appealing parts of the programme as well, with it's filter and colour scheme, giving it a daydream essence.
This indicates, I will need to have something linking to the genre of my film on the programme cover.


Firstly, there is the neon colour scheme, which contrasts to the simplistic colour scheme, of very few colours, on the usual BFI programmes. It goes to show that either a variety of colours and lack of colours is workable, giving the programme I'm making a broad range to work from. I love the graphics used, because the neon colours have been illuminated using black lights/ultra violet lights, which is extremely appealing, working with the text and colour scheme to make an extremely appealing piece.

4.Contents Page

The colour scheme of the contents page is simple yet effective, with the black of the title, working well with the red. There isn't really a central image, but the most prominent and most notable one is the Gorilla's cartoon which takes up more space than the other images. However, all the other images included work well to give a short overview of what the magazine will be like well.


This is very unique again as the main character takes up the entirety of the page, holding a prop aimed directly at the camera which I would consider using as I think it is very effective in grabbing the audience and making them feel as if they are in the scene themselves. However, the contents page is coloured in contrast to the black and white and also stands out.


Everything is consolidated into what the viewer "must" know and not tossing an excessive amount of data at them. I can utilise brief depictions (counting pictures) of every film on the substance page with a brief portrayal of what every film is about. I like the utilisation of a foundation picture on the substance page and the use of little partition of content on the substance page. I may not want to have a plain foundation on mine as it will make the substance look uninteresting.


The title of the contents page is the most intriguing feature, as the red text is placed directly behind the central image, which works extremely well due to the brightness of the text and the white lining inside it. If it had been any other colour, it wouldn't have worked as well. The colour scheme is simple but effective with the red, white and black text and background working well together.


Images can be used as the actual 'copy' of the context page, there can be a page number on the image as the audience  would be expected to already know what the  image is based on i.e, the band. The text gives a brief description on some articles and things that may be new and not yet known by  the audience.


This substance page is loaded with numerous photos and acts like a montage or some likeness thereof which makes it all the additionally intriguing and lovely. This innovative substance page can be utilised as an approach to snatch the viewers consideration because of the numerous pictures on the page and of how lovely its appearance is. What's more, the use of having the content inclined close by the collages pictures makes it more viable as it strengths the audience to tilt the book and take part in what is being displayed.


Planning and sketching

Target Audience: 

Middle class students/audience

Age range- 17+

Females based demographic

Educated- students, readers

What will be on the front:

Gaming 

Social Media

Psychology

Technology 

Celebrities

To create a feature that will appeal to my target  audience I will try and incorporate  some of these things in the print, i.e include features on the subject of theme and mention them in the contents. Include social media links.

Photoshoot

For the photo shoot, I will use one character from the movie, myself, which will subvert typical ideologies of putting the main character at the front. I will be using theses shots: Close up/medium  close up  of  the  aforementioned shots,  could shoot a medium close up and crop where appropriate. and an Extreme close up of eye and with that use Photoshop to show dilated eyes to represent the drugs used in our video . The costume will be a simple casual urban outfit.We will not feature any props. But, for make-up, they will do the same makeup they did for the filming which is simple and natural. 
I would like to have solemn and 'moody' looks for the expressions, with one side more darker to represent the dark genre mood of the film.

Pre-production

SCHEDULE: 
Filming will take place mostly in the morning and on Saturdays and Sundays. If some scenes are not satisfactory we will use weekdays and get the specific participants for that scene.

*If we are able to finish these on an earlier date the other elements needed will be pushed to earlier dates. 

DATE	Tasks
Saturday 14th -Sunday 15th	Dedicate these days to going out to the location researched and taking shots of the crowds and cafes. This will be for our cinematography.
Saturday 21th  - Sunday 29th	These days will be the days we shall dedicate to the acting and getting scenes completed. We shall be going to the areas in the location scouted and be setting our scenes there.
Wednesday 18th – Friday 20th	These days will be dedicated to editing the first couple of shots and sorting out order and uploading shots already done.
Mon 30th - Sunday 5th	Editing of the scenes. Looking into scene transitions, sound and voice overs(if needed)
Monday 6th- Wednesday 8th	Review, evaluate video and try to add any improvements.

Mise-en-scene:

Costume and make-up

Lighting

Location Scouting

Casting

Casting:

Eden- Jasmit

Maya- Gifty

Male Rapist- Abdullah

Young girl- Nasteha

Location scouting:

Southbank/ National Theatre- this area is greatly known for its ‘Brutalist’ architecture, the South Bank Centre is ideal for high contrast photography; this will play well into the low-key lighting of scenes in the flashbacks. The South Bank Centre benefits from many light wells and tunnels where light and shade can help create very high contrast which is better on a bright, sunny day to accentuate the shadows.

Camden Town- mainly a more populated area where there are markets and stores of interest, we may use these images or scenes to put affect in the increase in population of urban areas. Camden Town will play into the cinematography of our film as on the outskirts of this town there are lots of beautiful parks which we will utilise.

Marble Arch- there is a mix of modern and rustic buildings with many being re furbished and being built; with parks and small empty cafes too.

Lake street graffiti tunnel- an 'off beaten path" compared to the pristine walks and hubbub of the central; 5 minutes away from Central London. It is rich in art and filled completely in graffiti. Temperature plays a part in this, specifically here; we can get quite grimy and cold scenes. This area works very well with long shots or establishing shots for when a character is walking.

Bus Route to Kingston- this is a very scenic route and contains lots of forests and vaguely looks like Hampstead Heath in Central London but is wider and open; this will play a part in cinematography in our film.

Hyde Park- which has more than 4,000 trees, a lake, a meadow and rose gardens. This we will use for the forest areas of the park.

Lighting:

For the film we will mainly focus on using our environment with use of high key as we will be filming mainly in the morning. Temperature is an aspect we is important as there will be a use of chiaroscuro which is why Southbank and Lake street are great areas for this type of shadow manipulation and cold lighting. With the low-key lighting and neutral lighting we will utilise for flashbacks which will reinforce the downfall of the dystopia. The contrast of light and dark from past and present will support the idea that the disease has greatly affected society which will reflect on the environment.

Costume and make-up:

The teenagers used will be dressed in casual clothing for teens of their age. Types of clothing will be jeans, jumpers and sneakers. The colours of the outfits will be dark also show their social class. We will be using a mouth foaming effect for the teenagers affected by the disease which will be added with food colouring for the different pill colours that will be used.

Props

We will be using a tent for the forest scenes and also using big camp bags for the two main characters. Fake vomit/foam is also needed. Propaganda posters i.e. ‘anti- gender’ ‘anti-civilisation’ will be made by us via Photoshop.  

Script: Jasmit

https://docs.google.com/document/d/1gXaf42TesXdK2jBRQVPoXRovE6IYWheq9CqaHtJnDvQ/edi

Storyboard: Gifty

https://drive.google.com/drive/folders/0BxWVJvePKrETRmNaQ3V3eEhSUXc?usp=sharing

Shot list: Muna

https://drive.google.com/drive/folders/0BxWVJvePKrETVlFIc1NsbzktQmM

https://drive.google.com/drive/folders/0BxWVJvePKrETdV9vSDJnemUzWU0 

Audience research focus groups

The focus group involved Muna and myself discussing the narrative and ideas for our three minute extract. 

For our narrative, the idea would be focused on a near-future where there is an outbreak of a sexually-transmitted disease among people. This has led to a mass pandemic and to the separation of genders, this is too keep the number of people from contracting it. This leads to the banning on any type of sex. The government will be useless. Our protagonist is a female who will part from the antagonist role to the protagonist, who will be trying to find a way to minimise the spread by experimenting on others. The beginning will have a shot of someone foaming from the mouth, so we can convey the actual ideas and main objective of the story and for the end of the overall 30 minutes the protagonist doesn't find anything and the diseases gets worse.
Our audience was to specify to teenagers to give more awareness about taboo topics such as this. The genre will be Thriller/Horror, a hybrid genre, it is a genre which would appeal to the demographic of 16-25 year old. We stated that we will use succeeders as a main market of people we will be directing the movie
There will be a focusing on the cinematography of more dark London, with use of low-key lighting and setting it in more secluded areas. The piece will be fast and pacy and use many shots of landscape, news feeds and extreme close-ups to portray the mass chaos. 
We used groups such as 'The Walking Dead', 'The 100; as examples of dystopian films and for cinematography be using the arthouse film of ____, but also using 'It Follows' as they personified the disease and also have a good use of sound affects and cinematography in their film which we will take on board to make ours more arthouse. 
W stated that our BBFC rating of 15 does allow sex/ violence but on an illicit level and so we will use this when portraying scenes of this kind.

There were key discussion that were stated between the focus group: 

• "I think your one is open to be a lot more cinematography...stylistically...using visual effects"
• "How will you show the dystopian place"

Upon this thought, we decided to use a 'near-future', rather than a dystopian world as that would be quite hard for us to show. Also, I stated that "a dystopian world won't be filled with fly-cars and won't be blockbuster for us we will do it according to our own setting". Our movie will be based on quick pased shots and b/c of comments said will be more cinematography based.

• "Now with the examples of the movies you used....I don't know why you didn't use the obvious one the Hunger Games...in terms with the dystopian future....I would look into that as a basis for your outcome"
• "Diversion is also a good one"

With this we will be taken aboard the focus groups member point about using the notable 'Hunger Games' in terms with our main idea of a government which is useless to the people, and the average person taking it onto their own hands. Also for our fast-paced editing we should consider looking at the arthouse film 'Diversion' as a focus to portray our shots for this piece. 

• " I don't think succeeders would be advisable...I think explorers or reformers would be better ...in terms of the energy and the freedom but also to make it more personal "

• "When showing the disease making it more identifiable...maybe have it be only contracted by teenagers....to help with the audience you are directing this at"
• "To show what the disease is use like posters or someone handing things out"
• "For exposition...titles on the screen... maybe use a voice over...social media will be of great use as it will be for the youth and be a way to make it more realistic
• "use news outlets...edit in real rallies...VICE news as they are a more youth based news"

With this our team decided to have the disease only be between youths of a certain age, this will help with the demographic we are aiming for, but also, as it is more notorious among the youth things such as STDs. For the audience to be more aware of what our piece will be about we will use posters and the youth based news of VICE to make it more realistic and identifiable for the audience. 

• "With this may we see a rise in Homosexuality... such as this is prominent in prisons...I think your idea is open to many topics"

I think with this, we can see an actual outcome of what out movie will entail, as topics such as Homosexuality will be more ademeant or normalised and so will lead to good content and raise questions about how normal it would be because of the gender-gap.

BBFC Institution research

1) Research the BBFC: what is the institution responsible for? How is it funded? What link does it have to government?

2) Read this BBFC guide to how films are rated. Summarise the process in 50 words.

3) Read this BBFC outline of the issues faced when classifying a film. Summarise the debate in 50 words.

4) Read this BBFC section on controversial decisions. Why did The Dark Knight generate a large amount of media coverage regarding its certificate? Do you agree with the 12A certificate The Dark Knight was awarded?

5) What are the guidelines for a 15 certificate?

6) The BBFC website offers an explanation of every classification it makes and detailed case studies on selected titles. Choose one 15-rated film from the BBFC case studies section and summarise the classification the film was given and why. 


What is the BBFC?
The The British Board of Film Classification (BBFC) is an independent, non-governmental body which has classified cinema films since it was set up which was in 1912, the videos/dvds was since the Video Recordings Act in 1984. BBFC do not receive subsidies from the government nor the film industry, they are not a profit organisation, and their fees are adjusted to only cover its cost. The income is from the fees they charge for its services, calculated by measuring the running time of films and DVDs they submit for classification

How films are rated?
Films are rated in teams of two. With each work, the Examiners log details of what they watch, including - General context (plot), characters, an outline of individual scenes; timings of key moments, including camera angles, types of shots, on- and off-screen moments; and bad language, sex and drug references and so on.

Issued faced when classifying films?
When classifying a film, there are quite a few issues faced, meaning they have to consider whether the material is in conflict with the law, harmful to the viewer, unacceptable to appear to a wider audience, acceptably portraying the dominant issue, or problematic within its tone.

Controversial Decisions- Dark Knight
The main classification issues in The Dark Knight are violence and threat. The Dark Knight was awarded a 12A rating by the BBFC which is ‘Violence must not dwell on detail. There should be no emphasis on injuries and blood’ and ‘Sustained moderate threat and menace are permitted. This resulted in much press coverage and complaints from members of the public, because they thought the violence was too strong to be contained in that category. In my opinion, I think the movie should have been awarded a 15 rating, due to, the high levels of violence in it. However, I don't think the 364 complaints about the age rating was necessary as it is something i would not be outraged about. The Joker, uses a knife, the use of the weapon is not accentuated or glamorised to encourage the use of the violence. Also,many parents and viewers thought that the tone of the film was too dark to show to younger audiences, however, a counter would be that the younger demographic are normally exposed to more graphic content through games, mainstream media and the internet. 

Guidelines for a 15 certificate 
The guidelines for a 15 rated films, indicate that they may feature strong violence, frequent strong language, portrayals of sexual activity, strong verbal references to sex, sexual nudity, brief scenes of sexual violence or verbal references to sexual violence, discriminatory language or behaviour and drug taking. However, this depends on the severity and extent of these features.

Mad Max
Mad Max (1979) was rated X and the film also required cuts, however in 1992 the film was classified within the BBFC's guidelines as an 18 rated film, without the cuts. Now in 2015, the film was screened for modern audiences and was classified a 15 due to the strong threat, violence and injury detail. The scenes that were cut initially fit into the 15 classification because of it's implied nature and lack of visual detail. This shows just how different generations change their ideologies towards particular films and scenes.  

Arthouse film institution research

Production: Independent film studios

1) Look back at the five films you have analysed for your existing product research. Find which studios made them – e.g. Film Four, Studio Canal, BFI, BBC Films etc.

Donnie Darko- Flower Films, Adam filed production, Pandora Cinemas and Gaylord films 
Girlhood- Canal, Lilies Films, Hold up films , Centre National de la cinematograohie, Arte France Cinema 
External Sunshine of the Spotless mind- Anonymous Content, Focus Features , This is that production
It Follows- Northern Lights films and Animal Kingdom
The Falling- BBC Films and British Film Institute 

2) What other films do these studios produce? Can you find any any other independent, arthouse or low-budget examples?

• BBC Films: The Woman In Gold, Philomena and The Awakening.
• Flower Films:Whip It, He's Just Not That Into You and Happy Camp
• Animal Kingdom: Short Term 12 and It Follows.
• Northern Lights Film: This Is Where We Take Our Stand and Killer Poet. 
• British Film Institute (BFI): Under The Skin, The Lobster and Robinson In Ruins.

3) Do the studios have any notable successes? What is the most successful low-budget or independent film the studio has released?

• Focus Features – Fifty Shades Of Grey, Promised Land, Brokeback Mountain, The Danish Girl
• Northern Lights Film, Aimimage and Two Flints: these three production companies are best known for their participation in the film 'It Follows'.
• British Film Institute (BFI): Sight & Sound, published by the British Film Institute, has conducted a poll of the greatest films every 10 years since 1952.
• BBC Films: the two most successful films they have made are 'A Cock And Bull Story' and 'Africa United'.
• Flower Films: in 2005 Flower Films signed a two-year deal with Warner Bros. Pictures. Flower Films has become one of the most successful film companies to produce low budget independent films for the pleasures of the Arthouse audience. 
• Animal Kingdom: Short Term 12 and It Follows.

Focus Features have produced art house films which are 'The Danish Girl' and The Signal. Focus features have some well-known art-house films that have been successful like, 'Far from heaven' this movie has been presented in many cinemas but also on Television. Anonymous content have also produced art-house films like, 'The Knick'. These production are not well known but are popular in the art- house movies genre. 

This is that production has mainly art-house movies for example the External Sunshine of the Spotless Mind, The Ex and the Carriers. 

Pandora Cinema have produced other art-house films like, Cypher that was released in 2002, as well as Donnie Darko. Flower films, are a production that creates art-house films like Never been kissed as also Donnie Darko. Adam filed production have only made 3 movies, they are a art-house production, they have created and produced notable art-house movies like, S.Darko and breakdown palace. Lastly, Gaylord films, are also a art-house production who have produced movies like Brainstorm. 

Hold up films are a production that made art-house movies or low budget movies like Girlhood, Acrobat and more. Centre National de la cinematographie, as they are a popular production they have made a lot of movies, is a independent movie like Dermain. 

Distribution: Independent film distributors

1) Research film distribution using this guide from the UK Film Distributors' Association. It's called Launching Film and takes you through the whole process of distributing a movie.

Read the whole step-by-step guide (warning: this is LONG and will take you around an hour)

2) Summarise the 10 steps of film distribution in a list using your own words.

10 Steps of Film Distribution

1.  The first step of distributing a film is finalising the production of it. 
2. The film is then given to distributors who are willing to invest in it.
3.  The rights to the cinema are done by negotiating with he distributers
4. The release date is set
5. People are brought in to promote and to get renegotiation
6. A more broad audience is reached through promoting to different audiences 
7.  Collaborate with other companies and organisations to create a bigger production in which more hype will be generated
8. Market research done by audience interested into film
9.  License film to exhibitors for it to be screened 
10. Film re-sold in different mediums i.e DVDs, Theatre

3) Now research the distributors for each of the arthouse films you have analysed for your existing product research. Who distributed each film in the UK?

4) How many cinemas did each film open in?

5) How much money did each film make? Did it make a profit against the budget?

DONNIE DARKO

Distributor(s): Pandora Cinema, Newmarket Films and Metrodome Distribution(theatrical,2002 and DVD, 2004) (UK distributors)

Screenings: 37

Budget: $3.6 million

Box Office: $7.6 million

THE FALLING

Distributor: Metrodome UK

Screenings:  21- premiered at the BFI London Film Festival on October 11, 2014 and had limited release in the United Kingdom.

Budget: £750,000

Box Office: £368,378

GIRLHOOD

Distributor: (11 distributors) London Film Festival  and Glasgow Film Festival, were the only UK distributes.

Screenings:  5 theatres 

*Budget: N/A

*Box Office: N/A

*There isn't any production budget being said nor any profit they made. 

EXTERNAL SUNSHINE OF THE SPOTLESS MIND

Distributor:  (33 distributors) Momentum Pictures ,were the only distributes who distributed this movie in the UK, released in 30th April 2014.

Screenings: 343

Budget: $20 million

Box Office: $72.3 million

IT FOLLOWS

Distributor: Dimension Films and RADiUS-TWC

Screenings:  21

Budget: $2 million

Box Office: $19.4 million

6) Research Curzon Artificial Eye. Who are they and what do they do?

Curzon Artificial Eye

Curzon Artifical Eye is a British film distributor, specialising in independent, foreign-language and art house films for the cinema and home entertainment. It was founded in 1976 by Andi Engel, and his then wife, Pamela Balfry. They UK's leading independent film distributors. Curzon Artifical Eye has been realisng crtically acclaimed films to the UK audiences by great directors,Michael Haneke, Lars von Trier, Abbas Kiarostami and Andrei Tarkovsky. Since 2006, Curzon Artificial Eye has been part of  Curzon World, a group of companies in the film entertainment industry which also includes the Curzon Chain of 11 cinemas, plus eight joint venture cinemas, video on demand service Curzon Home Cinema, the retail DVD distributor Fusion Media Sales, and horror film distributor Chelsea Films, which launched in 2010. They offer a luxury cinema experience to their audience, they also offer the opportunity to their audience to watch selected films on the same day as their physical cinema releases. 

6) Look at the Curzon Artficial Eye YouTube channel. Watch three trailers for recent or upcoming independent films and identify something you can learn from each film to use in your own film production.

Wild Tales- The use of different locations in the beginning of trailer has inspired me to include the concept of flashbacks in my production. Furthermore, the use of fast pace music which gradually gets louder and then stops creates a dramatic effect which is vital in my film.

The Unknown Girl- The trailer is fast-paced and uses most of it;s dialogue to keep the viewer intrigued. I would also like to use a  foreign language in my production and also the storyline of this film is unique which has helped me to change the narrative of my production to make it original. 

Mia Hansen- What I found most intriguing was how it was shot in a naturalistic style, which is quite beautiful and I would love to include that in our production. The parallel non-diegtic sound of keyboards quickens the pace of the trailer and makes it more harmonious. The use of non-diegetic music well and which is parallel to the scene, this can be effective, because it can show what the scene create a different atmosphere but it also it is something that can compliment the scene in a different way. This has bought to the attention to when i could use music over my production to choose something that would be appropriate and speaks for the scene. 

Exhibition: Arthouse cinemas

Find some London-based arthouse cinemas and research the following:

1) What is the name of the cinema? Where is it?

2) What type of films do they show? What films are on this week? How do their programmes differ from the major cinema chains like Vue? 

3) What type of audience attends this kind of arthouse cinemas? Are there any clues on the website regarding the target audience? How can you tell?

The BFI Southbank: 

BFI Southbank (from 1951 to 2007 known as the National Film Theatre) is the leading repertory cinema in the UK, specialising in seasons of classic, independent and non-English language films and is operated by the British Film Institute. It is sited below the southern end of Waterloo Bridge, forming part of the cultural complex on the South Bank of the River Thames in London.  Their target audience could be adults more than teenagers since the movies they are screening are not something teenagers would watch; as it isn't as mainstream. They are currently screening: Napoleon, Blue Velvet and Life, Animated.

Electric Cinema: 

The Electric Cinema is a movie theatre in Notting Hill, London, and is one of the oldest working cinemas in the country. It is located at 191 Portobello Rd, London. The target audience could be both teenagers and adults (15-35+) due to the fact that they screen mainstream films. They are currently screening: Sully and Rougue One: A Star Wras Story

A case study in independent film production: Film London and Microwave Film

1) What is Film London and why does it exist?
2) What is the purpose of Microwave Film?
3) What is the London Calling project for Film London and how does it encourage independent film making?

4) Choose three feature films funded by Microwave Film and embed their trailers in your blog. For each film, explain why it fits the profile for an arthouse or independent film and what target audience the film might attract.

5) Watch these top tips for film production. List three things you've learned from these short videos that you can apply to your MEST2 production work. 

Film London is London's film and media agency. It exists to sustain, promote and develop London as a major international film-making and film cultural Capital. This includes all screen industries based in London - film, television, video, commercials and new interactive media. It is one of nine regional screen agencies throughout the United Kingdom. The non-profit organisation is supported by the BFI and the Mayor of London.

Film London’s objectives are to:

Grow the film industry in London
Maximise investment in London through film
Sustain London’s film culture
Promote London to the world through film

Microwave funds films, they give development and mentoring support to all of the shortlisted projects, as well as production finance and distribution support to the final commissioned films. Twelve teams are shortlisted for the scheme, and receive concentrated training at Film London Microschool along with mentorship and development funding. Microwaves films not only funds films but it also offers the next generation of filmmakers a proven programme of training-through-production, as well as distribution. Microwaves films are efficient film-making scheme to help low budget film get recognised and help to support them become a growing franchise. 

The London calling project is a scheme that delivers a comprehensive programme of training and expert mentoring, helping nurture and champion the capital's most exciting new breakthrough talent. It is a continuation and expansion of the London Borough Film Fund Challenge, open to all new and emerging film-making teams resident in the capital. Run across nine months, highlights of the scheme include: 15 short films are awarded a maximum of £4,000, training and mentoring is provided to all film-making teams, match funding can be sought for any film being produced through London Calling. 

LILTING

This is a British drama, but the use of foreign language indicates that it is an arthouse film. The narrative heavily relies on the homosexual relationship between the lady's son and the main character, therefore wouldn't be targeted at elderly people, who are more traditional, conservative and religious making them quite close-minded. This means that the film would be targeted at younger people, perhaps, between the ages of 16 - 35, due to the fact the younger generation is more open to and accepting. 

iLL MANORS

This fits the art-house profile because it provides a meaning and message within the movie that their tagert audience can understand and relate too. Also it is memorable, as this film is more about the environment that the characters are inhabit by being surrounded in the environment they are in rather then the people themselves necessarily. The target market that this movie would attract would be teenagers and young adults but teenagers especially because teenagers can be surrounded and influenced by negative behaviour and they could see that they can create identification with the characters in the movie and the narrative can be interesting for them to watch the movie. 

BORROWED TIME

The unique concept reveals that the film is independent. The binary opposition of the characters reveals the conflict and the intriguing narrative. The target audience would predominately be 15-24 year old's due to the narrative being based around a young teenage boy and it relates to many teenagers.

• The narrative must be interesting and intriguing in order to engage the audience; I need to include enigma codes and features.
•   You need to be able to consistently explain your story which greatly helps in terms of pitching an idea and drawing your target audience in.
• You can make your scene come to life with simple shots or non diegtic sounds to really involve both character and viewer.