Wednesday, 14 December 2016

Audience research focus groups

The focus group involved Muna and myself discussing the narrative and ideas for our three minute extract. 

For our narrative, the idea would be focused on a near-future where there is an outbreak of a sexually-transmitted disease among people. This has led to a mass pandemic and to the separation of genders, this is too keep the number of people from contracting it. This leads to the banning on any type of sex. The government will be useless. Our protagonist is a female who will part from the antagonist role to the protagonist, who will be trying to find a way to minimise the spread by experimenting on others. The beginning will have a shot of someone foaming from the mouth, so we can convey the actual ideas and main objective of the story and for the end of the overall 30 minutes the protagonist doesn't find anything and the diseases gets worse.
Our audience was to specify to teenagers to give more awareness about taboo topics such as this. The genre will be Thriller/Horror, a hybrid genre, it is a genre which would appeal to the demographic of 16-25 year old. We stated that we will use succeeders as a main market of people we will be directing the movie
There will be a focusing on the cinematography of more dark London, with use of low-key lighting and setting it in more secluded areas. The piece will be fast and pacy and use many shots of landscape, news feeds and extreme close-ups to portray the mass chaos. 
We used groups such as 'The Walking Dead', 'The 100; as examples of dystopian films and for cinematography be using the arthouse film of ____, but also using 'It Follows' as they personified the disease and also have a good use of sound affects and cinematography in their film which we will take on board to make ours more arthouse. 
W stated that our BBFC rating of 15 does allow sex/ violence but on an illicit level and so we will use this when portraying scenes of this kind.

There were key discussion that were stated between the focus group: 

  • "I think your one is open to be a lot more cinematography...stylistically...using visual effects"
  • "How will you show the dystopian place"
Upon this thought, we decided to use a 'near-future', rather than a dystopian world as that would be quite hard for us to show. Also, I stated that "a dystopian world won't be filled with fly-cars and won't be blockbuster for us we will do it according to our own setting". Our movie will be based on quick pased shots and b/c of comments said will be more cinematography based.

  • "Now with the examples of the movies you used....I don't know why you didn't use the obvious one the Hunger Games...in terms with the dystopian future....I would look into that as a basis for your outcome"
  • "Diversion is also a good one"
With this we will be taken aboard the focus groups member point about using the notable 'Hunger Games' in terms with our main idea of a government which is useless to the people, and the average person taking it onto their own hands. Also for our fast-paced editing we should consider looking at the arthouse film 'Diversion' as a focus to portray our shots for this piece. 
  • " I don't think succeeders would be advisable...I think explorers or reformers would be better ...in terms of the energy and the freedom but also to make it more personal "
  • "When showing the disease making it more identifiable...maybe have it be only contracted by teenagers....to help with the audience you are directing this at"
  • "To show what the disease is use like posters or someone handing things out"
  • "For exposition...titles on the screen... maybe use a voice over...social media will be of great use as it will be for the youth and be a way to make it more realistic
  • "use news outlets...edit in real rallies...VICE news as they are a more youth based news"
With this our team decided to have the disease only be between youths of a certain age, this will help with the demographic we are aiming for, but also, as it is more notorious among the youth things such as STDs. For the audience to be more aware of what our piece will be about we will use posters and the youth based news of VICE to make it more realistic and identifiable for the audience. 

  • "With this may we see a rise in Homosexuality... such as this is prominent in prisons...I think your idea is open to many topics"
I think with this, we can see an actual outcome of what out movie will entail, as topics such as Homosexuality will be more ademeant or normalised and so will lead to good content and raise questions about how normal it would be because of the gender-gap.

Sunday, 11 December 2016

BBFC Institution research

1) Research the BBFC: what is the institution responsible for? How is it funded? What link does it have to government?

2) Read this BBFC guide to how films are rated. Summarise the process in 50 words.

3) Read this BBFC outline of the issues faced when classifying a film. Summarise the debate in 50 words.

4) Read this BBFC section on controversial decisions. Why did The Dark Knight generate a large amount of media coverage regarding its certificate? Do you agree with the 12A certificate The Dark Knight was awarded?

5) What are the guidelines for a 15 certificate?

6) The BBFC website offers an explanation of every classification it makes and detailed case studies on selected titles. Choose one 15-rated film from the BBFC case studies section and summarise the classification the film was given and why. 


What is the BBFC?
The The British Board of Film Classification (BBFC) is an independent, non-governmental body which has classified cinema films since it was set up which was in 1912, the videos/dvds was since the Video Recordings Act in 1984. BBFC do not receive subsidies from the government nor the film industry, they are not a profit organisation, and their fees are adjusted to only cover its cost. The income is from the fees they charge for its services, calculated by measuring the running time of films and DVDs they submit for classification

How films are rated?
Films are rated in teams of two. With each work, the Examiners log details of what they watch, including - General context (plot), characters, an outline of individual scenes; timings of key moments, including camera angles, types of shots, on- and off-screen moments; and bad language, sex and drug references and so on.

Issued faced when classifying films?
When classifying a film, there are quite a few issues faced, meaning they have to consider whether the material is in conflict with the law, harmful to the viewer, unacceptable to appear to a wider audience, acceptably portraying the dominant issue, or problematic within its tone.

Controversial Decisions- Dark Knight
The main classification issues in The Dark Knight are violence and threat. The Dark Knight was awarded a 12A rating by the BBFC which is ‘Violence must not dwell on detail. There should be no emphasis on injuries and blood’ and ‘Sustained moderate threat and menace are permitted. This resulted in much press coverage and complaints from members of the public, because they thought the violence was too strong to be contained in that category. In my opinion, I think the movie should have been awarded a 15 rating, due to, the high levels of violence in it. However, I don't think the 364 complaints about the age rating was necessary as it is something i would not be outraged about. The Joker, uses a knife, the use of the weapon is not accentuated or glamorised to encourage the use of the violence. Also,many parents and viewers thought that the tone of the film was too dark to show to younger audiences, however, a counter would be that the younger demographic are normally exposed to more graphic content through games, mainstream media and the internet. 

Guidelines for a 15 certificate 
The guidelines for a 15 rated films, indicate that they may feature strong violence, frequent strong language, portrayals of sexual activity, strong verbal references to sex, sexual nudity, brief scenes of sexual violence or verbal references to sexual violence, discriminatory language or behaviour and drug taking. However, this depends on the severity and extent of these features.

Mad Max
Mad Max (1979) was rated X and the film also required cuts, however in 1992 the film was classified within the BBFC's guidelines as an 18 rated film, without the cuts. Now in 2015, the film was screened for modern audiences and was classified a 15 due to the strong threat, violence and injury detail. The scenes that were cut initially fit into the 15 classification because of it's implied nature and lack of visual detail. This shows just how different generations change their ideologies towards particular films and scenes.  

Arthouse film institution research

Production: Independent film studios

1) Look back at the five films you have analysed for your existing product research. Find which studios made them – e.g. Film Four, Studio Canal, BFI, BBC Films etc.

Donnie Darko- Flower Films, Adam filed production, Pandora Cinemas and Gaylord films 
Girlhood- Canal, Lilies Films, Hold up films , Centre National de la cinematograohie, Arte France Cinema 
External Sunshine of the Spotless mind- Anonymous Content, Focus Features , This is that production
It Follows- Northern Lights films and Animal Kingdom
The Falling- BBC Films and British Film Institute 

2) What other films do these studios produce? Can you find any any other independent, arthouse or low-budget examples?

  • BBC Films: The Woman In Gold, Philomena and The Awakening.
  • Flower Films:Whip It, He's Just Not That Into You and Happy Camp
  • Animal Kingdom: Short Term 12 and It Follows.
  • Northern Lights Film: This Is Where We Take Our Stand and Killer Poet. 
  • British Film Institute (BFI): Under The Skin, The Lobster and Robinson In Ruins.
3) Do the studios have any notable successes? What is the most successful low-budget or independent film the studio has released?

  • Focus Features – Fifty Shades Of Grey, Promised Land, Brokeback Mountain, The Danish Girl
  • Northern Lights Film, Aimimage and Two Flints: these three production companies are best known for their participation in the film 'It Follows'.
  • British Film Institute (BFI): Sight & Sound, published by the British Film Institute, has conducted a poll of the greatest films every 10 years since 1952.
  • BBC Films: the two most successful films they have made are 'A Cock And Bull Story' and 'Africa United'.
  • Flower Films: in 2005 Flower Films signed a two-year deal with Warner Bros. Pictures. Flower Films has become one of the most successful film companies to produce low budget independent films for the pleasures of the Arthouse audience. 
  • Animal Kingdom: Short Term 12 and It Follows.
Focus Features have produced art house films which are 'The Danish Girl' and The Signal. Focus features have some well-known art-house films that have been successful like, 'Far from heaven' this movie has been presented in many cinemas but also on Television. Anonymous content have also produced art-house films like, 'The Knick'. These production are not well known but are popular in the art- house movies genre. 
This is that production has mainly art-house movies for example the External Sunshine of the Spotless Mind, The Ex and the Carriers. 
Pandora Cinema have produced other art-house films like, Cypher that was released in 2002, as well as Donnie Darko. Flower films, are a production that creates art-house films like Never been kissed as also Donnie Darko. Adam filed production have only made 3 movies, they are a art-house production, they have created and produced notable art-house movies like, S.Darko and breakdown palace. Lastly, Gaylord films, are also a art-house production who have produced movies like Brainstorm. 
Hold up films are a production that made art-house movies or low budget movies like Girlhood, Acrobat and more. Centre National de la cinematographie, as they are a popular production they have made a lot of movies, is a independent movie like Dermain. 

Distribution: Independent film distributors

1) Research film distribution using this guide from the UK Film Distributors' Association. It's called Launching Film and takes you through the whole process of distributing a movie.
Read the whole step-by-step guide (warning: this is LONG and will take you around an hour)

2) Summarise the 10 steps of film distribution in a list using your own words.


10 Steps of Film Distribution

  1.  The first step of distributing a film is finalising the production of it. 
  2. The film is then given to distributors who are willing to invest in it.
  3.  The rights to the cinema are done by negotiating with he distributers
  4. The release date is set
  5. People are brought in to promote and to get renegotiation
  6. A more broad audience is reached through promoting to different audiences 
  7.  Collaborate with other companies and organisations to create a bigger production in which more hype will be generated
  8. Market research done by audience interested into film
  9.  License film to exhibitors for it to be screened 
  10. Film re-sold in different mediums i.e DVDs, Theatre

3) Now research the distributors for each of the arthouse films you have analysed for your existing product research. Who distributed each film in the UK?

4) How many cinemas did each film open in?
5) How much money did each film make? Did it make a profit against the budget?

DONNIE DARKO

Distributor(s): Pandora Cinema, Newmarket Films and Metrodome Distribution(theatrical,2002 and DVD, 2004) (UK distributors)

Screenings: 37

Budget: $3.6 million

Box Office: $7.6 million

THE FALLING

Distributor: Metrodome UK

Screenings:  21- 
premiered at the BFI London Film Festival on October 11, 2014 and had limited release in the United Kingdom.

Budget: £750,000

Box Office: 
£368,378

GIRLHOOD

Distributor: (11 distributors) London Film Festival  and Glasgow Film Festival, were the only UK distributes.

Screenings:  5 theatres 


*Budget: N/A

*Box Office: N/A

*There isn't any production budget being said nor any profit they made. 

EXTERNAL SUNSHINE OF THE SPOTLESS MIND

Distributor:  (33 distributors) Momentum Pictures ,were the only distributes who distributed this movie in the UK, released in 30th April 2014.

Screenings: 343

Budget:
 $20 million

Box Office: $72.3 million

IT FOLLOWS

Distributor: Dimension Films and RADiUS-TWC

Screenings:  21

Budget: $2 million

Box Office: $19.4 million

6) Research Curzon Artificial Eye. Who are they and what do they do?

Curzon Artificial Eye

Curzon Artifical Eye is a British film distributor, specialising in independent, foreign-language and art house films for the cinema and home entertainment. It was founded in 1976 by Andi Engel, and his then wife, Pamela Balfry. They UK's leading independent film distributors. Curzon Artifical Eye has been realisng crtically acclaimed films to the UK audiences by great directors,Michael Haneke, Lars von Trier, Abbas Kiarostami and Andrei Tarkovsky. Since 2006, Curzon Artificial Eye has been part of  Curzon World, a group of companies in the film entertainment industry which also includes the Curzon Chain of 11 cinemas, plus eight joint venture cinemas, video on demand service Curzon Home Cinema, the retail DVD distributor Fusion Media Sales, and horror film distributor Chelsea Films, which launched in 2010. They offer a luxury cinema experience to their audience, they also offer the opportunity to their audience to watch selected films on the same day as their physical cinema releases. 

6) Look at the Curzon Artficial Eye YouTube channelWatch three trailers for recent or upcoming independent films and identify something you can learn from each film to use in your own film production.

Wild Tales- The use of different locations in the beginning of trailer has inspired me to include the concept of flashbacks in my production. Furthermore, the use of fast pace music which gradually gets louder and then stops creates a dramatic effect which is vital in my film.
The Unknown Girl- The trailer is fast-paced and uses most of it;s dialogue to keep the viewer intrigued. I would also like to use a  foreign language in my production and also the storyline of this film is unique which has helped me to change the narrative of my production to make it original. 
Mia Hansen- What I found most intriguing was how it was shot in a naturalistic style, which is quite beautiful and I would love to include that in our production. The parallel non-diegtic sound of keyboards quickens the pace of the trailer and makes it more harmonious. The use of non-diegetic music well and which is parallel to the scene, this can be effective, because it can show what the scene create a different atmosphere but it also it is something that can compliment the scene in a different way. This has bought to the attention to when i could use music over my production to choose something that would be appropriate and speaks for the scene. 

Exhibition: Arthouse cinemas

Find some London-based arthouse cinemas and research the following:
1) What is the name of the cinema? Where is it?
2) What type of films do they show? What films are on this week? How do their programmes differ from the major cinema chains like Vue? 
3) What type of audience attends this kind of arthouse cinemas? Are there any clues on the website regarding the target audience? How can you tell?

The BFI Southbank: 
BFI Southbank (from 1951 to 2007 known as the National Film Theatre) is the leading repertory cinema in the UK, specialising in seasons of classic, independent and non-English language films and is operated by the British Film InstituteIt is sited below the southern end of Waterloo Bridge, forming part of the cultural complex on the South Bank of the River Thames in London Their target audience could be adults more than teenagers since the movies they are screening are not something teenagers would watch; as it isn't as mainstream. They are currently screening: Napoleon, Blue Velvet and Life, Animated.

Electric Cinema: 
The Electric Cinema is a movie theatre in Notting HillLondon, and is one of the oldest working cinemas in the country. It is located at 191 Portobello Rd, London. The target audience could be both teenagers and adults (15-35+) due to the fact that they screen mainstream films. They are currently screening: Sully and Rougue One: A Star Wras Story


A case study in independent film production: Film London and Microwave Film

1) What is Film London and why does it exist?
2) What is the purpose of Microwave Film?
3) What is the London Calling project for Film London and how does it encourage independent film making?
4) Choose three feature films funded by Microwave Film and embed their trailers in your blog. For each film, explain why it fits the profile for an arthouse or independent film and what target audience the film might attract.
5) Watch these top tips for film production. List three things you've learned from these short videos that you can apply to your MEST2 production work. 

Film London is London's film and media agency. It exists to sustain, promote and develop London as a major international film-making and film cultural Capital. This includes all screen industries based in London - film, television, video, commercials and new interactive media. It is one of nine regional screen agencies throughout the United Kingdom. The non-profit organisation is supported by the BFI and the Mayor of London.
Film London’s objectives are to:
Grow the film industry in London
Maximise investment in London through film
Sustain London’s film culture
Promote London to the world through film

Microwave funds films, they give development and mentoring support to all of the shortlisted projects, as well as production finance and distribution support to the final commissioned films. Twelve teams are shortlisted for the scheme, and receive concentrated training at Film London Microschool along with mentorship and development funding. Microwaves films not only funds films but it also offers the next generation of filmmakers a proven programme of training-through-production, as well as distribution. Microwaves films are efficient film-making scheme to help low budget film get recognised and help to support them become a growing franchise. 

The London calling project is a scheme that delivers a comprehensive programme of training and expert mentoring, helping nurture and champion the capital's most exciting new breakthrough talent. It is a continuation and expansion of the London Borough Film Fund Challenge, open to all new and emerging film-making teams resident in the capital. Run across nine months, highlights of the scheme include: 15 short films are awarded a maximum of £4,000, training and mentoring is provided to all film-making teams, match funding can be sought for any film being produced through London Calling. 


LILTING

This is a British drama, but the use of foreign language indicates that it is an arthouse film. The narrative heavily relies on the homosexual relationship between the lady's son and the main character, therefore wouldn't be targeted at elderly people, who are more traditional, conservative and religious making them quite close-minded. This means that the film would be targeted at younger people, perhaps, between the ages of 16 - 35, due to the fact the younger generation is more open to and accepting. 

iLL MANORS

This fits the art-house profile because it provides a meaning and message within the movie that their tagert audience can understand and relate too. Also it is memorable, as this film is more about the environment that the characters are inhabit by being surrounded in the environment they are in rather then the people themselves necessarily. The target market that this movie would attract would be teenagers and young adults but teenagers especially because teenagers can be surrounded and influenced by negative behaviour and they could see that they can create identification with the characters in the movie and the narrative can be interesting for them to watch the movie. 

BORROWED TIME

The unique concept reveals that the film is independent. The binary opposition of the characters reveals the conflict and the intriguing narrative. The target audience would predominately be 15-24 year old's due to the narrative being based around a young teenage boy and it relates to many teenagers.
  • The narrative must be interesting and intriguing in order to engage the audience; I need to include enigma codes and features.
  •   You need to be able to consistently explain your story which greatly helps in terms of pitching an idea and drawing your target audience in.
  • You can make your scene come to life with simple shots or non diegtic sounds to really involve both character and viewer.


Thursday, 8 December 2016

Existing Product Research

DONNIE DARKO



The genre of this film is Sci-Fi thriller but a gender spilt would be of both males and females the target audience would likely be 15-25 year old. This film's target audience is set for teenagers and young adults because it is seen as an unorthodox horror and only specific people may understand the concept of the movie as it talks about the ill-living of a teenage boy suffering from depression ,a mental illness, and is shown to be the downfall of the protagonist. 
For the mise-en-scene,  the lighting in the room is very dark and dim, to create this, there is low key lighting and back lighting to create shadows within the narrative and scene, the atmosphere has a dark scene to it as it can represent the characters thoughts and feelings to what they are trying to put across. This is quite unorthodox film mainly because of the concept and the structure of it. There are a number of  camera shots in the film which always have the main protagonist in them.The camerawork that has been used is mainly close up shots, so audience can see the facial expression and the emotion the character is trying to put across. There is also a slow motion effect added through the editing, so the audience can see that this may be an important scene or something is memorable, this is similar to the slow zoomThe scene has continuity editing, so the audience can see where the narrative goes but also understand it too, which is key when watching a movie. They also have medium close up shots that can show the relationship of what the two characters have, this can be important because through the camera work, the audience can notice the intimate relationship they have with one and other. The different transitions that are used are cuts and this also has a lack of editing in certain parts of the film to focus on the main protagonist (Donnie Darko). There is a use of the 180 degree rule between the parents and the head teacher as they are talking. Even when the teacher is talking to the parents Donnie is still in the background to highlight his presence in the scene, which makes the audience aware of him being the main protagonistThere is a sound bridge at the very start of the clip, which alerts the audiences to see what is happening to the character and how it links to the moving footage we are seeing before the scene the dialogue is being said. When the music comes in, the parallel sound compliments the scene in which the audience are watching as it is non dietetic


GIRLHOOD



The target audience is 16+ - rated r for language for some drug use and coarse language. 
Sex & Nudity quite vague in the use of nudity but sexual language and behaviour used
Violence & Gore where there is fighting and physical bad behaviour. Profanity use of bad language with words like f, b and d words are frequently are used. Alcohol/Drugs/Smoking is explicitly used in scenes when the characters go to parties or amongst themselves in the movie. For mise-en-scene, the personalities of the characters came through from the start of the clip because it was something obvious, the personalities were reflected in the location/settings they were set in. Through the costume of the characters it showed that they may have seemed they came from a urban or ghetto surroundings and the movie was around that genre too, this came across quickly too because this way it makes it for the audience to understand the narrative much quicker and create an identification with them too. The lighting that is set in this is high key lighting with key light and filter light because as the location is set in the tube, this makes it easier to do the lighting because it needs it to have mainly natural light to make it as naturalist as possible, to audience to create an identification with the situation, the mood but also with the characters. They weren’t much make up on the characters as well as they narrative and the scene came across as natural as possible. 
The camerawork seemed to bring the life out the scene about make it seem as if though the audience was in the surrounding with them too, the reason was because the camera was in eye level as somebody so we felt as if we were in the scene. Another camera movement was used was panning, the panning was tight, this made the scene even more realistic because in a tube as it is packed and a lot of rushed, it made the scene realistic, the panning helped the audience know the surrounding and see who was in the scene, this creates identification with the characters as the teenagers who could be watching this film may create a personal identity with the surroundings and the atmosphere that is set.
The sound of the music is diegetic and parallel to the scene, even though it can seem as if the music is non-diegetic as the sound is so clear, through the use of prop makes it realistic.
The editing is continuity editing so audience can understand the narrative and what is happening in the scene. Straight cuts are mainly used when it comes down to the style of editing


IT FOLLOWS


The target audience for this film would be young adults, aged 15 and over, due to most of the characters in this film being in high school/collage. I would say that the demographic in terms of gender is fairly balanced,but will be targeting females as there is a ration of 3:2 of female to male main characters. The BBFC classification would be a 15 this is because of the frequent nudity with female magazines, some sexualised and others in non-sexual manner. The use of swear words (f**k) and there is violence in the strong form of  violence as people are medium shot in the head. There is an extreme use of gore as there are very explicit scenes of snapped legs with explicit blood and gore in the scene. 
The mise-en-scene in this clip helps the audience understand the female protagonist as her facial expression at the beginning of the scene was quite relaxed and then changed quite dramatically when she saw the women outside her window walking towards her. The female protagonist is ,almost always, the main person in frame. This is prevalent when she is walking towards the door, the elderly lady is walking behind her, out of focus so that the audiences attention is drawn to her and her facial expressions. 
The clip begins with an establishing shot of the classroom. It then pans, across one side of the classroom to the other. At the end of the pan, the female protagonist is shown sitting at her desk listening to the teacher, the beginning shot was a point of view shot as that is where she is looking into. However, you wouldn't know this until the camera reaches her at the end of the pan. There is then long shot of outside the window and then a medium shot of her again at her desk, this happens several times. However, each time it cuts to the long shot of outside, the camera zooms into the building up suspense. Then there is a straight cut to a guy looking at the female protagonist, who is looking out of the window. There is then another pan, which follows the female protagonist as she gets up to leave the classroom. A tracking shot is then used to pick up the pace of the scene. There is then a straight cut to the protagonist walking towards the camera. 
The use of sound makes it feel like it is getting faster. When the girl is looking out of the window, there is a eyeline match, the use of repeated juxtaposition ,is a form of identification, as the audience will feel they are almost experiencing what she is in the film. During the end of this clip, when the female protagonist runs out of the classroom and then says 'hello', the use of straight cuts makes it feel more intense, as the camera keeps going back and forth from the young girl to the elderly women, this keeps to the 180 degree rule as it keeps to the same line when on either side of the two characters.
 

EXTERNAL SUNSHINE OF THE SPOTLESS MIND


This movie would appeal to young adults ranging from the ages of 16 to about 25 years old as the narrative is about love which is usually admired by the younger demographic. The genre of this movie is perhaps a romance film since the two characters seem to be in love, which becomes evident when they kiss. In the BBFC classification it is a 15 and will be rated R due to language, some drugs and some sexual content. There is an extreme use of profanity (f**k,s**t etc.) with little fighting and threatening scenes and slight use of sexual scenes which are not of an explicit nature.  The sound in the clip includes diegetic dialogue as well as a sound bridge which sounds like a voiceover, of the man talking, As this sound bridge begins, the audience hears soft music playing lightly in the background which adds to the emotion of what he is saying and also you can hear the water flowing, which is a diegetic sound. However, it is unclear whether the water is actually there or not. It also seems that the woman's voice then becomes faint which is most likely a non-diegetic voice over, then becoming diegetic as the lady enters back into the clip. Low-key lighting is used throughout with what appears to be a torch or flashlight, due to the dimly lit surroundings that the characters are in. This creates shadows which show realism within the scene. The characters are so engrossed in what they are saying, that they are oblivious to what is going on. However, since the audience are aware of what's happening, this gives a sense of voyeurism from the audience's perspective as they are watching in on the entire scene.
The make up for the two character are natural too, this supports the idea of the whole setting and atmosphere being naturalistic, the make up isn’t to much so it doesn’t over power the character. The props that are being used is books as they are in a setting where they are books surrounding the two characters. 
The editing is mainly continuity editing and straight cuts are being involved during the scene. A handheld camera seems to have been used during the filming of the movie which gives the narrative a documentary type feel which could make the movie feel more real, in contrast to the actual happenings of the movie itself. This clip starts off with over the shoulder shot which then tilts downwards. It then progresses into a series of medium shots which includes a shot-reverse-shot during the two characters' conversation. There then becomes an establishing shot which is interesting as usually the establishing shot would occur before the action of the clip. However, this clip took a different approach to introducing this scene. After this, shots vary between medium shots, medium close-ups and then a close-up on the male's feet as he is walking.


THE FALLING



The target audience ,due to the BBFC classification, would be 15 and older due to the sexual scene portrayed at the beginning of the clip. Due to the representation of most of the characters being female, I would argue that this film would appeal more to females rather than males, we can especially gather this through the mise-en-scene; the school setting and uniform. This would appeal to a younger audience rather than elder. The genre of mystery is definitely portrayed through this clip as there is a very tense and intriguing atmosphere created within the clip, especially through the use of soundTension and suspense are created through the use of diegetic and non-diegetic sound; the voice over at the beginning of the clip sets the scene and establishes the protagonist, causing the audience to identify with her. The use of the non-diegetic voice over and the diegetic sound of the hairspray being sprayed and the bell ringing, highlights just how the protagonist is living in the moment and how the voice over is what she is thinking right now. Her thoughts in her mind are being reflected and shown visually simultaneously. The use of the voice over portrays the protagonist as quite a reflective character and we can infer from the sound that she is within her thoughts and immersed within.
The camerawork is very interesting. It starts of with an extreme close-up of a bruised arm, at this point we don't know who's arm this may be, which acts as a enigma code. There is a medium shot of the back of a woman's head. There is then a pan from the girl, across to a women looking in the mirror. Throughout this scene we are not shown clearly what she looks like, which could signify that she is not a significant character in the film. 
The editing then becomes very slow paced after that increasingly fast paced montage, the whole atmosphere created after is quite slow yet very effective as we are intrigued by what has just happened; the sound then becomes diegetic and the chatters of the children talking and playing creates the setting as quite a standardised school setting. This makes the whole scene feel more natural, therefore the audience are able to identify with the norm and conform with the conventions
The montage of events and the editing being very fast paced and dramatic builds up tension and suspense. The blink transition at the end of the montage may show the lead up to reality and the present moment. The mystical sort of non-diegetic sound being played over the montage adds a chilling feel as there's a humming futuristic sound, which adds tension. Furthermore the use of the sound bridge from the bell and then we see the bell ringing, immediately stops that montage, which is really effective. It suggests that the protagonist may be awoken from the moment and suddenly halted from her thoughts. This may therefore foreshadow an upcoming event in the movie.