Sunday 11 December 2016

Arthouse film institution research

Production: Independent film studios

1) Look back at the five films you have analysed for your existing product research. Find which studios made them – e.g. Film Four, Studio Canal, BFI, BBC Films etc.

Donnie Darko- Flower Films, Adam filed production, Pandora Cinemas and Gaylord films 
Girlhood- Canal, Lilies Films, Hold up films , Centre National de la cinematograohie, Arte France Cinema 
External Sunshine of the Spotless mind- Anonymous Content, Focus Features , This is that production
It Follows- Northern Lights films and Animal Kingdom
The Falling- BBC Films and British Film Institute 

2) What other films do these studios produce? Can you find any any other independent, arthouse or low-budget examples?

  • BBC Films: The Woman In Gold, Philomena and The Awakening.
  • Flower Films:Whip It, He's Just Not That Into You and Happy Camp
  • Animal Kingdom: Short Term 12 and It Follows.
  • Northern Lights Film: This Is Where We Take Our Stand and Killer Poet. 
  • British Film Institute (BFI): Under The Skin, The Lobster and Robinson In Ruins.
3) Do the studios have any notable successes? What is the most successful low-budget or independent film the studio has released?

  • Focus Features – Fifty Shades Of Grey, Promised Land, Brokeback Mountain, The Danish Girl
  • Northern Lights Film, Aimimage and Two Flints: these three production companies are best known for their participation in the film 'It Follows'.
  • British Film Institute (BFI): Sight & Sound, published by the British Film Institute, has conducted a poll of the greatest films every 10 years since 1952.
  • BBC Films: the two most successful films they have made are 'A Cock And Bull Story' and 'Africa United'.
  • Flower Films: in 2005 Flower Films signed a two-year deal with Warner Bros. Pictures. Flower Films has become one of the most successful film companies to produce low budget independent films for the pleasures of the Arthouse audience. 
  • Animal Kingdom: Short Term 12 and It Follows.
Focus Features have produced art house films which are 'The Danish Girl' and The Signal. Focus features have some well-known art-house films that have been successful like, 'Far from heaven' this movie has been presented in many cinemas but also on Television. Anonymous content have also produced art-house films like, 'The Knick'. These production are not well known but are popular in the art- house movies genre. 
This is that production has mainly art-house movies for example the External Sunshine of the Spotless Mind, The Ex and the Carriers. 
Pandora Cinema have produced other art-house films like, Cypher that was released in 2002, as well as Donnie Darko. Flower films, are a production that creates art-house films like Never been kissed as also Donnie Darko. Adam filed production have only made 3 movies, they are a art-house production, they have created and produced notable art-house movies like, S.Darko and breakdown palace. Lastly, Gaylord films, are also a art-house production who have produced movies like Brainstorm. 
Hold up films are a production that made art-house movies or low budget movies like Girlhood, Acrobat and more. Centre National de la cinematographie, as they are a popular production they have made a lot of movies, is a independent movie like Dermain. 

Distribution: Independent film distributors

1) Research film distribution using this guide from the UK Film Distributors' Association. It's called Launching Film and takes you through the whole process of distributing a movie.
Read the whole step-by-step guide (warning: this is LONG and will take you around an hour)

2) Summarise the 10 steps of film distribution in a list using your own words.


10 Steps of Film Distribution

  1.  The first step of distributing a film is finalising the production of it. 
  2. The film is then given to distributors who are willing to invest in it.
  3.  The rights to the cinema are done by negotiating with he distributers
  4. The release date is set
  5. People are brought in to promote and to get renegotiation
  6. A more broad audience is reached through promoting to different audiences 
  7.  Collaborate with other companies and organisations to create a bigger production in which more hype will be generated
  8. Market research done by audience interested into film
  9.  License film to exhibitors for it to be screened 
  10. Film re-sold in different mediums i.e DVDs, Theatre

3) Now research the distributors for each of the arthouse films you have analysed for your existing product research. Who distributed each film in the UK?

4) How many cinemas did each film open in?
5) How much money did each film make? Did it make a profit against the budget?

DONNIE DARKO

Distributor(s): Pandora Cinema, Newmarket Films and Metrodome Distribution(theatrical,2002 and DVD, 2004) (UK distributors)

Screenings: 37

Budget: $3.6 million

Box Office: $7.6 million

THE FALLING

Distributor: Metrodome UK

Screenings:  21- 
premiered at the BFI London Film Festival on October 11, 2014 and had limited release in the United Kingdom.

Budget: £750,000

Box Office: 
£368,378

GIRLHOOD

Distributor: (11 distributors) London Film Festival  and Glasgow Film Festival, were the only UK distributes.

Screenings:  5 theatres 


*Budget: N/A

*Box Office: N/A

*There isn't any production budget being said nor any profit they made. 

EXTERNAL SUNSHINE OF THE SPOTLESS MIND

Distributor:  (33 distributors) Momentum Pictures ,were the only distributes who distributed this movie in the UK, released in 30th April 2014.

Screenings: 343

Budget:
 $20 million

Box Office: $72.3 million

IT FOLLOWS

Distributor: Dimension Films and RADiUS-TWC

Screenings:  21

Budget: $2 million

Box Office: $19.4 million

6) Research Curzon Artificial Eye. Who are they and what do they do?

Curzon Artificial Eye

Curzon Artifical Eye is a British film distributor, specialising in independent, foreign-language and art house films for the cinema and home entertainment. It was founded in 1976 by Andi Engel, and his then wife, Pamela Balfry. They UK's leading independent film distributors. Curzon Artifical Eye has been realisng crtically acclaimed films to the UK audiences by great directors,Michael Haneke, Lars von Trier, Abbas Kiarostami and Andrei Tarkovsky. Since 2006, Curzon Artificial Eye has been part of  Curzon World, a group of companies in the film entertainment industry which also includes the Curzon Chain of 11 cinemas, plus eight joint venture cinemas, video on demand service Curzon Home Cinema, the retail DVD distributor Fusion Media Sales, and horror film distributor Chelsea Films, which launched in 2010. They offer a luxury cinema experience to their audience, they also offer the opportunity to their audience to watch selected films on the same day as their physical cinema releases. 

6) Look at the Curzon Artficial Eye YouTube channelWatch three trailers for recent or upcoming independent films and identify something you can learn from each film to use in your own film production.

Wild Tales- The use of different locations in the beginning of trailer has inspired me to include the concept of flashbacks in my production. Furthermore, the use of fast pace music which gradually gets louder and then stops creates a dramatic effect which is vital in my film.
The Unknown Girl- The trailer is fast-paced and uses most of it;s dialogue to keep the viewer intrigued. I would also like to use a  foreign language in my production and also the storyline of this film is unique which has helped me to change the narrative of my production to make it original. 
Mia Hansen- What I found most intriguing was how it was shot in a naturalistic style, which is quite beautiful and I would love to include that in our production. The parallel non-diegtic sound of keyboards quickens the pace of the trailer and makes it more harmonious. The use of non-diegetic music well and which is parallel to the scene, this can be effective, because it can show what the scene create a different atmosphere but it also it is something that can compliment the scene in a different way. This has bought to the attention to when i could use music over my production to choose something that would be appropriate and speaks for the scene. 

Exhibition: Arthouse cinemas

Find some London-based arthouse cinemas and research the following:
1) What is the name of the cinema? Where is it?
2) What type of films do they show? What films are on this week? How do their programmes differ from the major cinema chains like Vue? 
3) What type of audience attends this kind of arthouse cinemas? Are there any clues on the website regarding the target audience? How can you tell?

The BFI Southbank: 
BFI Southbank (from 1951 to 2007 known as the National Film Theatre) is the leading repertory cinema in the UK, specialising in seasons of classic, independent and non-English language films and is operated by the British Film InstituteIt is sited below the southern end of Waterloo Bridge, forming part of the cultural complex on the South Bank of the River Thames in London Their target audience could be adults more than teenagers since the movies they are screening are not something teenagers would watch; as it isn't as mainstream. They are currently screening: Napoleon, Blue Velvet and Life, Animated.

Electric Cinema: 
The Electric Cinema is a movie theatre in Notting HillLondon, and is one of the oldest working cinemas in the country. It is located at 191 Portobello Rd, London. The target audience could be both teenagers and adults (15-35+) due to the fact that they screen mainstream films. They are currently screening: Sully and Rougue One: A Star Wras Story


A case study in independent film production: Film London and Microwave Film

1) What is Film London and why does it exist?
2) What is the purpose of Microwave Film?
3) What is the London Calling project for Film London and how does it encourage independent film making?
4) Choose three feature films funded by Microwave Film and embed their trailers in your blog. For each film, explain why it fits the profile for an arthouse or independent film and what target audience the film might attract.
5) Watch these top tips for film production. List three things you've learned from these short videos that you can apply to your MEST2 production work. 

Film London is London's film and media agency. It exists to sustain, promote and develop London as a major international film-making and film cultural Capital. This includes all screen industries based in London - film, television, video, commercials and new interactive media. It is one of nine regional screen agencies throughout the United Kingdom. The non-profit organisation is supported by the BFI and the Mayor of London.
Film London’s objectives are to:
Grow the film industry in London
Maximise investment in London through film
Sustain London’s film culture
Promote London to the world through film

Microwave funds films, they give development and mentoring support to all of the shortlisted projects, as well as production finance and distribution support to the final commissioned films. Twelve teams are shortlisted for the scheme, and receive concentrated training at Film London Microschool along with mentorship and development funding. Microwaves films not only funds films but it also offers the next generation of filmmakers a proven programme of training-through-production, as well as distribution. Microwaves films are efficient film-making scheme to help low budget film get recognised and help to support them become a growing franchise. 

The London calling project is a scheme that delivers a comprehensive programme of training and expert mentoring, helping nurture and champion the capital's most exciting new breakthrough talent. It is a continuation and expansion of the London Borough Film Fund Challenge, open to all new and emerging film-making teams resident in the capital. Run across nine months, highlights of the scheme include: 15 short films are awarded a maximum of £4,000, training and mentoring is provided to all film-making teams, match funding can be sought for any film being produced through London Calling. 


LILTING

This is a British drama, but the use of foreign language indicates that it is an arthouse film. The narrative heavily relies on the homosexual relationship between the lady's son and the main character, therefore wouldn't be targeted at elderly people, who are more traditional, conservative and religious making them quite close-minded. This means that the film would be targeted at younger people, perhaps, between the ages of 16 - 35, due to the fact the younger generation is more open to and accepting. 

iLL MANORS

This fits the art-house profile because it provides a meaning and message within the movie that their tagert audience can understand and relate too. Also it is memorable, as this film is more about the environment that the characters are inhabit by being surrounded in the environment they are in rather then the people themselves necessarily. The target market that this movie would attract would be teenagers and young adults but teenagers especially because teenagers can be surrounded and influenced by negative behaviour and they could see that they can create identification with the characters in the movie and the narrative can be interesting for them to watch the movie. 

BORROWED TIME

The unique concept reveals that the film is independent. The binary opposition of the characters reveals the conflict and the intriguing narrative. The target audience would predominately be 15-24 year old's due to the narrative being based around a young teenage boy and it relates to many teenagers.
  • The narrative must be interesting and intriguing in order to engage the audience; I need to include enigma codes and features.
  •   You need to be able to consistently explain your story which greatly helps in terms of pitching an idea and drawing your target audience in.
  • You can make your scene come to life with simple shots or non diegtic sounds to really involve both character and viewer.


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